Documented execution · ContrexImmersive & Multisensory Experiences
Ma Contrexperience
Physical participation becomes part of a collective light and image experience.
Reaction & Skill Games
Light Cycle
Adaptable conceptPedal to light up the route and advance in the race.
Available spaceDedicated area
ParticipationSolo / Two players
Experience timeInitial suggestion: 30–60 seconds; the play area must be defined.
Product sectorGeneral / Beverages / Snacks & confectionery / Dairy / Home care / Personal care
How does it work?
Take a suitable position on the stationary cycle.
Pedal to advance the light path.
The distance record or race result is displayed.
What is it good for?
A prominent installation for event spaces and longer competition.
Ways to play or adapt
- Personal best
- Two-player race
Evidence & sources
Design concept; this version has no verified prototype or commercial outcome yet.
The idea in the real world
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